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.. the war has begun

We all knew this was going to happen.

Google finally came out and said it. FU Microsoft, we’re going to beat you.

My take on it is that they’re going to be able to beat them. Microsoft has become that sleeping giant that IBM was back in the 1980s. I remember a quote from an IBM Executive when Bill Gates was negotiating his deal with DOS.

It was something along the lines of “Well the money is in the hardware anyways.”

Boy was he wrong. Whoops. Somehow I have a feeling that Bill will be quoted saying “Well the money is in the software anyways.”

It’s been 20 years since Bill started his conquest of our desktops and he’s won, for now. I see Google taking the crown for this new market of free software and services with specifically targeted ads. I think it’s a great business strategy. Just start chopping away at that stranglehold on the market with free software and watch your enemies fall, one by one.

Though, I have to say that IBM has really anticipated this move to services very well. They dumped their desktop/laptop business because it wasn’t making the dollars they were hoping for and have slowly been grabbing up small companies with software they want. They really have reinvented themselves with being able to package everything a customer might want, database, tools to develop said database, database to web building tools, database managers, backup storage software, etc. I think they saw this shift coming and did the adapt or die methodology here.

However, I don’t see how Sun is really going to turn themselves around. They’re too big and have been sinking fast. It’ll be interesting to see what they do to make some money out of this. It is their software that’s going to be running this online office application. I wonder if Google is going to siphon some ad revenue off to them. I’m curious.

I really can say that Google has taken a step in the right direction here. They know the market is hungry for a change and they’re always a step ahead of the competition. I really want to head to San Francisco to try out that free WiFi. I’m not sure if they have it up yet or not. Has anyone tried it? :)

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